World Cup Match Day Scarves Resell For $200+

Here's a way to recoup some of your ticket costs

News

By RC Staff

02 July 2026

Key Points

FIFA match day scarves retail for $45 exclusively at in-stadium gift shops and are not sold online
Match day scarves consistently resell for $150 to $250 after each World Cup game ends
Match day pins retail for $17 and consistently resell for around $60 on the secondary market

If you already have tickets to a World Cup match this summer, you’re sitting on more than just a seat. FIFA’s official gift shops inside every stadium sell scarves designed specifically for that day’s matchup, featuring both competing teams, and they disappear fast. Resellers who show up early and hit multiple merch booths before kickoff are walking away with enough inventory to cover a decent chunk of what they paid for their ticket, sometimes more. With ticket prices well past four figures at most venues, this is a way to actually offset that cost instead of just eating it.

FIFA Match Day Scarf Details

Every game at this year’s tournament gets its own official FIFA scarf, produced with that specific day’s two teams on the design. Once the final whistle blows, that particular scarf is done being made, so supply is locked to whoever grabbed one at the stadium.

That built-in scarcity is a big reason these move so consistently on the secondary market, game after game, regardless of which teams are actually playing.

Unlike other official scarves, these match day or “split” scarves are exclusively available at each game’s stadium through official FIFA merch stores. They cannot be purchased online, and they generally sell out quick when the gates open.

Match day pins follow the same playbook at a lower price point. At $17 each, they’re an easy add-on for anyone already working the merch booths, and they’ve been holding steady resale demand of their own.

World Cup Match Day Scarves Resell

A $45 scarf reselling for $200 nets roughly $173 after eBay’s standard fee, and that’s before accounting for how many you can realistically grab in one trip. Attendees who arrive early and hit two or three booths before the crowds show up are the ones walking away with $500 or more in profit for a single game. Pins add smaller, faster wins on top of that, with a $17 buy-in and around $43 in profit per pin after fees.

With ticket prices for most games well above $1,000, this isn’t a play for your average reseller. You’ll need to have already secured seats to a game, but this method is a great way to offset some or potentially all of your costs.

With just 32 matches left to play across North America, this is a unique opportunity that’s quickly closing. The next World Cup is years away, so if you’ve already secured tickets to a game, make sure you hit up the official FIFA merch booths before they sell out.