Mountain Dew is Selling Throwback 1940s Cans on TikTok Shop

And they only cost 5 cents

Mountain Dew Retro Commemorative Can Reseller
News

By RC Staff

Key Points

  • Mountain Dew is selling 1,948 commemorative can bundles for five cents each

  • Bundles drop exclusively on TikTok Shop from June 29 through July 1

  • Purchase limits may apply per drop, so resellers should try for all three days

Mountain Dew just made a nickel go further than it has in decades. The brand is marking its 1948 origin story with a throwback can bundle priced at a literal five cents, and the catch isn’t the price, it’s getting your hands on one before the tiny batch runs out.

Mtn Dew Retro Commemorative Can Drop

The bundle includes a commemorative can with heritage-inspired packaging tied to Mountain Dew’s 1948 origin story out of Tennessee, plus a 10-pack of Mountain Dew mini cans, all for $0.05. The bundle count of 1,948 is a direct nod to the year the soda was invented.

Limited throwback packaging from major beverage brands has a track record of catching on with collectors, and soda can collecting is a real niche where vintage and limited runs can move for well above retail.

Bundles release exclusively through TikTok Shop across three days: June 29, June 30, and July 1. Each morning, Mountain Dew posts that day’s available quantity to its Instagram Stories at noon ET, with the actual TikTok Shop drop expected to follow shortly after.

@mountaindew

Long-time Dew fans, this one’s for you. A vintage-inspired collectible can to celebrate our roots. Tasting great since ’48 😎 #1948 #mountaindew #vintage

♬ original sound – Mountain Dew

Watch Instagram first to know the number you’re working with, then have TikTok ready to go. Once a day’s batch sells out, you’re done until the next morning. The total run caps at 1,948 bundles across all three days, though Mountain Dew hasn’t confirmed how that splits between the three drops.

How to Approach This

Mountain Dew’s one-per-person language doesn’t specify whether that’s a lifetime limit or a per-drop limit. It reads ambiguous enough that it could mean one bundle per person per day, which would mean resellers hitting all three drops could walk away with three bundles instead of one. It’s worth trying for every drop just in case.

The buy-in is a nickel, so this is close to a risk-free flip regardless of how the limit shakes out. Commemorative cans tied to a clear milestone story tend to draw collector interest, and early sold listings could land somewhere in the $30 to $50 range per can once the first wave hits resale platforms. Make sure you set up your TikTok Shop account early with payment and shipping information.

Bottom Line

Low cost, low risk, capped supply. If the per-person limit really does reset each drop, this is worth attempting three days in a row for the chance to walk away with a small stack instead of just one bundle.

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