Exclusive Merch Releases July 1 at Universal Kids Resort

The park’s seven lands include Jurassic World Adventure Camp, SpongeBob SquarePants’ Bikini Bottom, Shrek’s Swamp, Minions’ Bello Bay Club, TrollsFest, Puss in Boots’ Del Mar, and the flagship Isle of Curiosity. Every single one comes with its own themed shop.

In Bikini Bottom, that’s Barg’N Mart. It’s built to look like a sunken treasure chest and stocks SpongeBob themed apparel, drinkware, plush, and accessories you won’t find at a standard Universal park.

The other lands aren’t far behind. Jurassic World Outfitters has dinosaur themed apparel, drinkware, and egg shaped keychains that crack open to reveal a plush dinosaur inside. Shrek’s Swamp has ogre hoodies and a Shrek head shaped tote bag. The Minions shop leans into a Team Yellow versus Team Purple gimmick across apparel and accessories.

None of this stuff has a published price list yet, and there’s no full inventory available online, so this is a walk in and see it for yourself situation rather than a shopping list you can plan around in advance.

This is about as straightforward a flip we cover. Buy a ticket, walk the park, hit every gift shop, and grab anything that looks limited, exclusive, or already getting attention on social media.

Brand new park openings consistently produce strong early demand for exclusive merch since collectors and fans who can’t make the trip themselves turn to eBay to get their hands on it. We’d expect 3X to 4X returns on the more sought after pieces, with prices staying elevated through opening weekend before any meaningful supply builds up.

The math works in your favor for anyone within driving distance of Frisco. Tickets are on sale now, starting at $55 for one-day entry. Even better, you can gain access to the park ahead of its scheduled opening day with a one-day “preview pass” for $50. This is the best way to get a jumpstart on reselling merch, and will get you through the gates as early as June 24.