Is the Taco Bell Baja Blast Pie Worth Buying?

Taste aside, resellers are wondering if they can make a profit on these desserts

News

By RC Staff

09 November 2025

Key Points

The Baja Blast Pie retails for $20 at Taco Bell locations and is sold as a whole frozen pie
Each store reportedly received only about a dozen pies, making this one of Taco Bell’s most limited releases ever
Taco Bell labels this as “limited edition” and available “while supplies last” with no confirmed end date

Taco Bell just dropped their Mountain Dew Baja Blast Pie nationwide, and before you rush out to flip it, we need to have a conversation about whether this $20 frozen dessert is actually worth your time. We’ve seen novelty food products flip for a profit before, but there are some serious hang-up worth considering before anyone rushes to buy theirs.

Taco Bell Friendsgiving Baja Blast Pie

Listen, we love sugar as much as the next blog. We’re not going to knock anyone’s high fructose corn sugar addition, even if that compels them to stuff their face with 2,500 calories of soda-flavored pie.

If you missed the announcement, Taco Bell is making their coveted Baja Blast Thanksgiving pie a reality. These are available right now, exclusively in-store. These were first teased last year, and now you have a chance to take one home.

The pies are sold whole and frozen for $20. Taco Bell is calling them “limited edition”, which has resellers’ ears perked up. We’ve played these games before.

Remember when Hershey’s dropped those giant Reese’s Peanut Butter Cup Pies back in Thanksgiving 2021? Only 3,000 were made at $45 retail, they sold out in hours, and resellers were moving them for $300 to $500 on eBay within days. The profit potential was insane.

So naturally, when Taco Bell announces another limited-edition Thanksgiving pie, resellers are thinking lightning might strike twice. But here’s where the similarities end.

First, let’s talk quantity. While Taco Bell is calling this “extremely limited,” they’ve rolled it out nationwide to thousands of locations. Even if each store only got a dozen pies, that’s significantly more units in circulation than the Reese’s situation where only 3,000 total were made.

Second, the price point. At $20 retail, you’re starting from a higher base than the Reese’s pie. Factor in eBay’s 13% fees plus shipping costs for a frozen item, and you’d need to clear at least $30-35 just to break even. That means secondary market prices would need to hit $40-50 minimum for any meaningful profit.

The only activity we’re seeing on eBay is for the empty boxes from eaten pies. These are flipping for around $10 to $15 at a time, so theoretically you could at least recoup most of the cost from your pie by selling the discarded box.

Multiple reviewers who tried the pie had mixed reactions. One Nerdist writer ate an entire pie and called the experience something they “regret everything” about, describing it as “too creamy when fully defrosted” and “almost soupy.” Meanwhile, other reviewers said it’s “surprisingly good” and tastes like a decent key lime pie with Baja Blast notes.

The inconsistent reviews suggest quality control might be an issue. If you’re buying to flip, the last thing you want is buyers complaining about texture problems or arriving melted.

Logistics Issues

This is a frozen dessert. That means you’re dealing with:

Special shipping requirements to keep it frozen
Higher shipping costs
Potential customer complaints about condition on arrival
Very short shelf life once thawed

Unlike the Reese’s pie which was shelf-stable chocolate and peanut butter, this is custard-based and needs to stay frozen. That’s a headache most resellers don’t want to deal with.

If you’re thinking Facebook Marketplace or local pickup, maybe there’s a play here. The neon blue color and Friendsgiving hype could drive some demand from people who missed out. But at $20 retail, asking $40-50 locally feels like a stretch when buyers could just call around to find stores with stock.

Our Verdict? Not Worth It

Look, could someone get lucky and flip a few of these for double? Sure. But compared to the Reese’s situation, this has way more red flags:

Higher retail starting point
Unclear total supply
No confirmed secondary market demand
Frozen shipping complications
Mixed quality reviews
No historical data to validate pricing

If you happen to be at Taco Bell and spot one, grabbing it might not hurt. But don’t make a special trip or buy multiple hoping to eat off this. The profit margins are too thin, the logistics are annoying, and there’s no proof anyone’s actually paying above retail yet.

Remember: Taco Bell said this is available “while supplies last” with no specific end date. That’s marketing speak for “we made enough to keep this around for a bit.” This isn’t the instant sellout scarcity play that the Reese’s pie was.

Bottom Line

The Baja Blast Pie is more of a novelty Friendsgiving gag gift than a serious resale opportunity. If you want one for your own table to shock your friends, go for it. But as a flip? The math doesn’t add up, the logistics are messy, and we have zero data showing anyone’s willing to pay the premium you’d need to make profit.

Sometimes the best move is recognizing when something looks better on paper than in practice. This feels like one of those times.