Sephora's 2025 Advent Calendar Makeup Kits Are Available Now

These are profitable every year

News

By RC Staff

21 September 2025

Key Points

Sephora produces seasonal Advent Calendar makeup kits before the holidays
Multiple variants exist, with the $100 Sephora Favorites kit the most popular
Resellers buy them in bulk and flip them for 2x to 3x profits in December

Ho ho ho, ye merry scalpers! As 2025 winds down, we’re quickly approaching a reseller’s favorite time of the year. Halloween is just around the corner which means quick profits on viral costumes and household decorations, and then it’ll be Christmas before you know it. We’re revisiting a classic flip from the past few years: Sephora’s seasonal Advent Calendar makeup kits. These are consistently popular and profitable, and they’ve already begun selling out. Let’s take a look.

2025 Sephora Favorites Advent Calendar

Sure, it’s still September, but smart resellers know to look ahead. Time seems to move faster these days (no, we’re not just getting older), and it’ll be 2026 before you know it.

That means now is the best time to start stocking up on seasonal products before the Christmas rush hits. Today, that means Sephora’s 25 Day Christmas Advent Calendars.

If you’re not familiar, we’ll fill you in. Every year close to the holiday season, Sephora sells a limited batch of Advent Calendar Makeup Kits. These include 25 different miniature Sephora products from the previous year, meant to be opened one at a time like a traditional advent calendar.

The collection first popped off in 2023, with the $50 Advent Calendar kits quickly selling out and going on to resell for up to $150. Resellers could pick them up in bulk well ahead of the holidays and score triple digit profits later in the season.

Now the opportunity has come knocking yet again. Sephora is selling their 2025 Advent Calendar Makeup Kits right now through their webstore and various retailers.

Like past Advent Calendars, there are several varieties this year. We recommend focusing on the $99 Sephora Favorites Advent Calendar, which is heavily stacked with Sephora’s most popular products from 2025. They value the kit at $269, so this is quite an opportunity.

These went up for sale earlier this week and have already begun to sell out. We still have plenty of time until the holidays so you’re definitely not too late to buy, but we strongly recommend stocking up now so you’ll have a surplus to resell come December.

Sephora Christmas Advent Calendars Resell

Not convinced? We’ll talk turkey to you. These Advent Calendar Makeup Kits have been one of the most profitable and reliable flips of the last few Christmases, and Sephora has stepped up their game for 2025.

Compared to last year’s premium edition, the 2025 Sephora Favorites Advent Calendar includes more of the year’s high-quality makeup and skincare products in larger quantities, and it’s already generating hype online.

These make for a perfect gift, and we’ll be seeing a large rush later in the year as procrastinating men search for late gifts for their wives and girlfriends. In past years we’ve seen the kits resell for as much as $100 over their MSRP in December.

The primary advantage to reselling these kits is that you can stock up in bulk. Sephora has listed these for sale earlier and earlier as the years go by, which means you’ll have plenty of chances to build a stockpile in advance.

You’ll need to hold onto them for several months which means taking an extra risk, but the potential payoff is massive.

As of this publication, many online stores have sold out their stock for delivery, so you’ll likely need to go in person to find them for sale. Additional digital restocks are likely on the way, so keep an eye out on Sephora’s website or other online retailers.

That’s all for today. Make sure you’re subscribed to our newsletter to stay updated on all the latest products that are reselling for a profit, especially as we creep towards the holidays.